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Intro to the rebrand

Last week we launched the most complex rebrand we’ve ever done. We infamously put this project off for many years, due to the energy and resources that would be required to do it right. This wasn’t solely a new website and logo, this rebrand included a new direction with our company name and much of our design/brand system. At the same time, it had to embody where we came from and how we’ve evolved over the last 16 years. So we waited for the right time so we could give it the collective focus and patience it deserved.

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