When you are planning to create a learn able website, it usually doesn’t turn out to be an easy job. While designing a website one should understand that the goal of the website is clear. It delivers an everlasting experience to the visitors and enables them to quickly grasp what you wish to make them understand.
What is Learn ability in a Website?
Audiences coming to a website are more likely to engage with your platform if they are able to learn how to use it. It is found out that people usually leave such websites where interfaces are increasingly complex.
Learn ability is defined as the product’s capability to allow users to understand how it works. Often disregarded, this particular factor is an important feature when it comes to UX design of a website.
Users often wonder why learn ability is often overlooked! It’s because there is no quantifiable way to measure it. The only possible way to measure the learn ability of a website is to have a group of people use the product at regular intervals over a certain period of time. This type of testing often gets neglected because it is quite cost-intensive and time-consuming. One of the main advantages of having a good learn ability on the website is that it lowers the bounce rate increasingly.
Most website design agencies UK ensure that their website designs are interactive in look and feel. In their belief, learn ability is automatically adjusted if a website is designed with interactive aesthetics.
How Can You Make Your Website More Learn able?
Website design greatly relies on the following four concepts:
Plan out User Behavior on Your Website
Before you delve in with creating a website for a client, make sure that you address what you want your users to do when they visit the homepage. It can relatively change based on website goals and objectives.
When we talk about e-commerce stores, then we want to increase the sales ratio on our website. If we talk about a social media platform, we want to increase our loyal members. If we talk about a service based website, we want to convince the audience to purchase our service. Goals can precisely change.
If you know what users want from your business, then you can have a much easier pattern to follow. You can invest more time in planning what kind of website will have the best appeal for the users. If you know the ultimate end-goal of your website, then you can use buttons, links, or forms that can readily convert.
Here’s an example,
Optin Monster wants to convert visitors into subscribers and hence, they market their core value on the homepage.
Add Contrast in Order to Create Engagement
A website is incomplete if it does not have enough engagement elements. Engagement can be observed using a number of ways through your website. It can exist in the form of a signup/login button, new blog posts or some other hot element that captures the attention of your customer.
Most website designers in modern-times are utilizing heavy contrast as a great option to win attention.
You can use big sized fonts, white colors, bigger texts, and engaging content to attract incoming user’s attention. Create the homepage of your website so engaging that when a visitor comes to your website, they are half convinced that they want to purchase the product/service from you only.
For example, Brusheezy has a way to grab your attention and bring it towards filling info into the search.
Keep Design Patterns Consistent
When an audience comes to your website, then you need to make sure that they feel comfortable. Here’s what you can do to achieve a high level of comfort ability for the audience coming to your website.
First of all, remove all dynamic widgets and complicated features from your website pages. Also, if you are adding some dynamic features to your web pages, make sure that they work in the same way. The purpose is to create a consistent user experience for the incoming audience.
For example, Netflix has an outstanding homepage which uses icons as tabbed links so a user can easily switch between information boxes. Each show has a similar pattern of showing menu items and they are highly engaging.
Provide Context and Feedback
A great website design has an amazing way to explain its visitors where they are and what’s happening at the moment. You can always provide context which allows users to engage and understand what is being offered on the particular page.
For example, if you have an e-commerce store online then on every step of the purchase, you need to add some context snippet so they stay notified which actions they are about to perform.
People often fear before clicking the “Submit” button just because they are afraid.
So these are some engaging tips which can help you enhance the usability factor on your website.
I am Muneeb Qadar Siddiqui and I work for Branex as a brand strategist. I work for Branex as a senior brand person and offer my support to startups and small companies in making their dream come true. I provide all my expertise to companies to make sure that companies can get to their goal of reaching their clients in the fashion apt for their future growth. Please contact me for further details in this concern. @muneebqadar