Your website’s home page is one of the most important pages that serve as your brand’s virtual front door. This page is responsible for drawing the attention of new and existing users, thus increase your website’s traffic. If a visitor doesn’t like what they see and find it difficult to navigate your site, they immediately click the back button. This is why many marketers, entrepreneurs, and web designers are struggling hard to optimize this page properly.
Every single detail can make a strong first impression and encourage users to take the desired action. Whether your goal is to sell your products or services or simply increase your subscriber’s list, optimize your homepage strategically to attract more visitors, educate them, convince them to stick around and encourage them to convert.
If your website is not generating enough leads, it is the right time to update your homepage design. Here are some creative elements you should incorporate in your homepage design to turn visitors into loyal customers and drive more conversions.
1. Start with a Plan
Don’t just start redesigning your homepage. To make sure that your website is effectively meeting the ever-increasing demands of your customers, create a workable strategy. Carefully think what you want your visitors to do when they land on your website and how much information you should provide to proceed to the next step. Clearly explain to your visitors what you do and who you are. If visitors can’t identify what your business does, they won’t stick to your site. So, work on your homepage design strategy and research how you can convert visitors into customers.
2. Minimalism is the Key
Your homepage design needs to be clean, intuitive and narrowly focused. Avoid using unnecessary elements, complicated animations, stock website images that simply distract users from the message your brand is trying to convey. In this fast-paced world where the audience has only an attention span of 8 seconds, you need to create a web design that makes the first impression that easily communicates the real reason behind your brand’s existence. Focus on beautiful graphics, real images, short, powerful sections of content, concise headers, and exquisite typography to enhance the overall look of your homepage design.
3. Tell the Reason Behind Your Existence
When visitors land on your website, it needs to compel them to stick around. Your website’s homepage is the most important place to clearly describe your value proposition and why your brand exists. This way your prospects will stay on your website and don’t switch to your competitors’ website.
4. Leverage the Power of CTAs
Keep in mind the ultimate goal of your homepage is to convince visitors to explore your website and move them further down the funnel. CTAs play a key role in directing visitors to take the intended step. As a matter of fact, CTAs, if done right can turn your homepage into a lead converting machine and take your business model towards unprecedented heights of success. It should be short, persuasive and placed strategically to help users understand where to click. Make sure your CTAs stand out from the surrounding design to make it easier for users to find the button and take the intended action you want them to do.
5. Incorporate a Video
Videos have now become extremely effective to showcase your products or services, tell your brand story and your brand is making the difference in people’s lives. Some brands use this feature to illustrate how to use their product prior to getting visitors interested.
Today more and more SaaS companies, digital marketing companies, design agencies, and real estate companies are harnessing the power of video to clearly explain how their products work and how their services are transforming consumers’ lives and solving their pain points. Once they identify your brand is providing the solutions to their problems, they will feel more comfortable exploring your website and researching your products or services.
6. Add White Space
Whether you care to believe it or not, whitespace is an indispensable part of your web design that helps you break up the content sections and improve readability. Using whitespace makes it easier for web designers to strategically arrange your design elements, content, and CTAs.
7. Clear Navigation
In order to make your homepage design effective, consider creating clear and easy navigation so that people move from page to page. Make your navigation as simple and straightforward as possible. It is not suggested using more than seven links in your navigation as providing your users with too many navigation options can make them feel overwhelmed. A sensible approach is to prioritize your navigational links in a logical manner and organize your services/products pages for easy exploration without overwhelming your customers by providing too many options.
8. Use Visually-Grabbing Imagery
While designing your homepage, make sure to add elements that matter most to your target audience. Whether you are trying to promote your latest products to increase more traffic and capture more leads, the sole purpose of your homepage is to draw users’ attention when they land on your website. Incorporating beautiful, powerful and images is a great strategy to create your brand personality and bring more realism to your company.
There are hundreds of other design strategies such as social proof, case studies, mobile optimization, search bar, and slideshow that you can use to improve your homepage design. Start the process by incorporating the above-cited design elements in your website design and regularly track the results to make necessary adjustments. You can simply contact a professional web design and development agency for creating a better version of your homepage design and making well-informed design decisions.